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Bynder

Digital asset management is a key success factor for the marketing ecosystem in any company. Bynder offers a user-friendly platform for all digital content, ensuring maximum utility and brand consistency.

Bynder is a cloud-based digital asset management (DAM) platform that helps companies centrally manage, organize, and efficiently deliver digital content. As a single source of truth for brand, campaign, and product assets, Bynder offers an intuitive user interface, powerful AI features, and extensive integrations with other components in your DXP. The platform enables rapid content creation, approval, and distribution, ensuring consistent brand communication across all digital channels. With features such as automated workflows, metadata management, and AI-powered search, Bynder increases productivity and reduces manual processes. Over 4,000 companies worldwide rely on Bynder to strategically leverage their digital content and strengthen their brand presence.

Central management of digital assets

Consistent storage, organization, and access control for all digital content

AI-powered search and automation

Advanced AI features such as natural language search, duplicate finder, and automatic metadata recognition

Content & Asset Workflows

Structured processes for creating, reviewing, and approving content with clear accountability

Portrait photo of Alexander Dohmen, CEO at Intentive
Alexander DohmenCEO of Intentive

Bynder helps our customers consistently manage brand-compliant designs—even without design expertise. Its optimized delivery across all digital touchpoints and seamless integration with many DXP systems make it an essential tool for omnichannel distribution.