The project began with a comprehensive workshop and analysis phase. During requirements and stakeholder workshops, the needs of various target groups were identified, and existing digital offerings and specialized applications were analyzed. Based on this, a digital strategy for the new county website was developed.
A key focus was on developing a user-centered information architecture. The existing information landscape was fundamentally restructured, customer journeys were defined, and an intuitive navigation system was designed. In addition, a cross-source search function enables users to quickly access the content and services they are looking for.
At the same time, we have developed a completely new digital brand identity. The modern, accessible front end was designed with a consistent "mobile-first" approach and ensures a consistent user experience on smartphones, tablets, and desktops—thereby replacing the MTK app, which was previously available separately.


